Cross-media interactive educational tool against bullying

Watch the online cross media project

Within the framework of the launch of the European Anti-bullying Campaign initiated by the EU, we were commissioned to produce a media educational tool for adolescents.

We conceived, developed, filmed and produced interactive videos with multiple scenarios that aim to raise awareness against bullying in schools around Europe. The online videos are available in 7 different language versions (Greek, English, Italian, Bulgarian, Lithuanian, Estonian, Latvian).
We have created two stories (one of verbal/physical violence and one of cyber bullying). Each one is seen from three different points of views (the child who is being bullied, the child who bullies and the observer),

We chose a non-linear story-telling encouraging the interactive, participatory approach.
The user is invited to participate in the narrative process by choosing the main character and the development of the story. We carefully planed the different scenes and points of views and accompanied them by a manual for school teachers or parents. When used in class, the cross-media tool will give the possibility to further analyze the characters, to discuss the bullying phenomenon, and to draw conclusions regarding prevention.

This cross-media project will be used in schools across Greece (approved by the Greek ministry of education), as well as in the other European countries partners of the project (Italy, Bulgaria, Latvia, Estonia, Lithuania).

Watch the online cross media project :