video coming soon


Cross-media interactive educational tool against bullying

Conceived, written, directed and produced by Elena Zervopoulou

Within the framework of the launch of the European Anti-bullying Campaign initiated by the EU, we were commissioned to produce an educational tool for adolescents.

We conceived, developed, filmed and produced interactive videos with multiple scenarios that aim to raise awareness against bullying in schools around Europe. The online videos are available in 7 different language versions (Greek, English, Italian, Bulgarian, Lithuanian, Estonian, Latvian). We have created two stories (one of verbal/physical violence and one of cyber bullying). Each one is seen from three different points of views (the child who is being bullied, the child who bullies and the observer).

We chose a non-linear story-telling encouraging the interactive, participatory approach.

The user is invited to participate in the narrative process by choosing the main character and the development of the story. We carefully planned the different scenes and points of views and accompanied them by a manual for school teachers or parents. When used in class, the cross-media tool will give the possibility to further analyze the characters, to discuss the bullying phenomenon, and to draw conclusions regarding prevention.

This cross-media project is officially approved by the Greek ministry of education and has been used in schools across Greece for the past 5 years. Italy, Bulgaria, Latvia, Estonia and Lithuania (other European partners of the project) have adopted this tool for educational purposes in their countries as well.