International NGOs and public authorities commission us ad hoc PSAs (Public Social Announcements) for their campaigns and missions.
Directors: Eitan Lee Al, Elena Zervopoulou
Commissioned by: Greenpeace International for web distribution
This PSA has been commissioned by Greenpeace International for their online Climate Change campaign. It aims to raise awareness on the need to reduce carbon emissions.
Its ironic tone is given by the camera, shooting as the subjective point of view of a dog walking down the busy streets of London. The cars’ exhausters being at the dog’s level, it gets sick when inhaling… Too sick of these carbon emissions.